The Role Of Female Population As A Consumer In Modern Marketing Strategy And Management

Jana Aleksić & Marijana Petković
Female population has an increasing role when it comes to purchase. Consequently, the female population has a greater role in modern marketing. Although it is thought that women buy more than men, marketing strategy was not directed specifically towards women. The thing that has changed regarding women’s role in modern marketing is the fact that the female population has a leading position when it comes to decision making in various fields and various sectors, which...
This data repository is not currently reporting usage information. For information on how your repository can submit usage information, please see our documentation.