Applying System Dynamics Approach To Fast Fashion Supply Chain: Case Study Of An Sme In Indonesia

Mariany W. Lidia
Currently, many apparel companies are shifting toward the vertical integration, and accordingly, their production processes range from raw materials to ready-to-wear clothes. Fast fashion is a concept whereby retailers orientate their business strategies to reduce the lead time for fashion products to store. This is can be achieved by working on a system of in-season buying so that product ranges are consistently updated throughout the season. Since success depends on speed, in the apparel industry,...
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