A Utility Roadmap for Expanding Customer Adoption of Electric Vehicles

Zac Hathaway, Jane Peters, John Boroski & Aaron Milano
Portland General Electric (PGE) is one of only a few electric utilities in the United States actively conducting evaluations of their pilots in support of transportation electrification. Research presented in this paper will examine how PGE customers and employees are responding to incentives, outreach, and educational activities. Findings will illuminate the utility experience after two years of effort and provide concrete guidance for other utilities that seek to expand customer adoption of EVs and PHEVs.
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