Leveraging user preferences to develop profitable business models for electric vehicle charging

Felix Roeckle & Thimo Schulz
To design profitable business models for electric vehicle (EV) charging it is necessary to understand user preferences. For this purpose, prior literature is analyzed to develop a conceptual framework linking a focal company’s assets, the surrounding value network and user preferences. Then, survey insights from two EV charging projects (ultra-E, SLAM) are summarized to illustrate user preferences in this space. Based on this data, the framework is eventually visualized by applying it to four case...
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