Facilitating Electric Vehicle Adoption with Vehicle Cost Calculators

Angela Sanguinetti, Eli Alston-Stepnitz & Angelika Cimene
Consumer education regarding the costs of plug-in electric vehicles (PEV), particularly in comparison with similar gasoline vehicles, is important for adoption. However, the complexity of comparing gasoline and electricity prices, and balancing long-term return-on-investment from fuel and maintenance savings with purchase premiums for PEVs, makes it difficult for consumers to assess potential economic advantages of PEVs. Online vehicle cost calculators (VCCs) may help consumers navigate this complexity by providing tailored estimates of different types of...
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