The Consumer and Vehicles project looked at the potential long-term performance and cost of plug-in vehicles. It examined consumer reactions and behaviours in buying and using them. It explored supporting infrastructure, and included in-depth surveys with 3,000 consumers and real-world testing with 40 drivers.

This Executive Summary covers Work Packages 1.3 and 1.4.The purpose of Work Package 1.3 was to develop and deliver a segmentation model of the consumer vehicle market (representing both ownership and usage)...