The Consumer and Vehicles project looked at the potential long-term performance and cost of plug-in vehicles. It examined consumer reactions and behaviours in buying and using them. It explored supporting infrastructure, and included in-depth surveys with 3,000 consumers and real-world testing with 40 drivers.

This is the first of two reports that accompany the Consumer Choice Model from the Consumers and Vehicles project.

This first report is about deriving the coefficients of consumer choice. It presentsOverview...