This project is part of the “Smart Systems and Heat” Phase 1 Business Model Development Project. It will provide insights into consumer behaviour relating to heat decisions.The project will be made up of four small pieces of consultancy work looking at specific issues:Consumer Response & Behavious AnalysisLiterature Review Personality and Risky Heat DecisionsHousehold Heating Design AidsSegmentation AnalysisThis report contains the analysis carried out by Loughborough University on the data from the Consumer Response & Behaviour...