Essays in Consumer Choice and Consumer Demand

Joonhwi Joo
In chapter 1, I study sales of larger packages with quantity surcharge. Sales of larger packages with quantity surcharges occur often in the consumer packaged goods industry. This phenomenon poses a challenge to rationalizing consumer behaviors because the same amount of an identical product can be bought at a cheaper price. I present evidence that consumers lose a considerable amount of money by purchasing quantity surcharged larger packages. I develop and estimate a structural econometric...
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