The Tail Wagging the Dog: Uncertainty and Organization in the Fashion Production Market

Linzhuo Li
My dissertation seeks to explain the puzzle of the sustained domination of small shops over large companies in a highly volatile apparel production market in China. Three major elements of the market are analyzed—explosive fashion in seasonal production, off-season production, and clearance transactions. For explosive fashion, the study showed that it is a recurrent phenomenon mediated by an external institution—the sample marketplace. I show how the sample marketplace connects and coordinates the behavior of manufacturers...
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