The Proteus Effect in Context: Evidence from a Gaming Community

Ross Jesse Burkholder
This dissertation builds upon previous studies showing how a person's behavior in virtual environments is altered by the characteristics of the digital avatar they control, an effect coined as the Proteus Effect by Yee and Bailenson (2007). The goal of the dissertation is to extend this research by evaluating the Proteus Effect in a naturally occurring context, rather than a controlled laboratory setting. The community chosen for this study is one which has formed around...
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