National Brand of Ukraine

Anatolii Mazaraki, Svitlana Melnychenko, Tetiana Melnyk, Tetiana Tkachenko, Alexander Hladkyi, Serhii Bai, Galina Piatnytska, Oksana Avdan, Oleh Hryhorenko, Tetiana Dupliak, Julia Zabaldina, Kateryna Kandahura, Liudmyla Lukashova, Anna Prysiazhnyuk & Anna Varibrusova
The monograph is devoted to theoretical, methodological and practical issues of Ukraine’s nation brand formation in the context of global competition. The public administration mechanisms in building the relations of the authorities with the public are considered as one of the components of the process of a nation brand formation.
The methodical approaches to nation brands evaluation are determined. An estimation of Ukraine’s nation brand is made. The results of the analysis of Ukrainian exports dynamics...
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