Influential factors of environmental behavior to reduce air pollution: integrating theories of planned behavior and psychological distance

Yang Cheng, Changlin Ao, Biqi Mao & Lishan Xu
Exploring the incentive mechanism of public participation is the key to the implementation of sustainable policies in China. This study related the constructs of psychological distance (PD), the theory of planned behavior (TPB) and willingness to pay (WTP) to examine the influential factors of environmental behaviors to prevent air pollution. The contingent valuation method was applied to demonstrate pro-environmental endeavors by measuring WTP and the structural equation model was used to clarify the effects between...
1 citation reported since publication in 2021.
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