Considering lightness: how the lightness of app icon backgrounds affects consumers’ download intention through risk perception

Ming Chen, Shih-Heng Yu & Yu Gao
The number of mobile apps has rapidly increased in recent years, but the distribution of app downloads is uneven. As the first and only visual image of apps before downloading, app icons are vital tools through which app publishers promote their apps. Thus, identifying the elements of app icons that can increase consumers’ download intention is crucial. This research examines how the distribution of the lightness of yellow colour in app icon backgrounds influences consumers’...
1 citation reported since publication in 2021.
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