Imaginário moderno e o mundo do consumo (Modern imaginary and the world of consumption)

Julio Cesar Lemes De Castro
At its outset, this article outlines broadly the Lacanian concept of imaginary, showing how it is formed from the mirror stage onward and branches into attitudes of rivalry and identification. Then, it is presented the rise of imaginary in capitalist modernity, be it in the relationship with the nature and the world of objects, or in the economic, social and political bonds between human beings. Finally, modern imaginary is articulated with the attitudes of rivalry...
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