Access to broadcasting platforms in multi-sided markets

Manuela Forte
Chapter 1 gives a brief introduction to the dissertation. Chapter 2 describes the functioning of the broadcasting market, with particular emphasis on the platforms involved, in order to prepare the reader for the analysis of platform competition strategies that follows. I discuss so-called “multi sided market theory”, and describe some examples of platforms. In this context I point out that the broadcasting sector involves both vertical integration, horizontal integration and multi-sided market platforms, and the...