Classification de donnees: une application a la segmentation des marches internationaux

G. Zaccour & M. P. Kestemont
In this paper international markets are segmented and in order to eliminate the redundancy of the twenty-five socio-economic indicators, a factor analysis has been performed. In the space of factors which has been considered three hierarchical classification procedures are successively applied to the coordinates of 94 countries. Results are compared and discussed.