Branding the City Through Mediterranean Identity: Local Cosmopolitan Ideologies and Narratives of Exclusion in Napoli, Marseille and Rijeka.

Emilio Cocco, Pietro Sabatino & Marianna Ragone
The Mediterranean identity is becoming an intriguing tool for city authorities willing to implement policies of urban regeneration all over the basin. More specifically, all around the Mediterranean coast, independently on the national and local features, many cities are branding their identity as a “Mediterranean one” to promote gentrification projects, attract investments, develop tourism and re-shape their cultural identity for the global scene.In our paper, we are going to investigate the main common characters of...
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