Restore: An R of sustainability that can tame the “conundrum”

Eckart Bindewald
The environmental benefits of sustainability efforts can be rendered less effective due to economic feedback mechanisms. As a remedy against such rebound effects, a reinvestment strategy towards environmental causes has been suggested. Here, a practical implementation of such a reinvestment strategy is presented. It involves a) estimating the financial savings resulting from sustainability efforts, b) informing the participants that the environmental benefit of the efforts is reduced by economic feedback mechanisms and c) asking them...