Collective cognitive epidemiology: Introducing subjective parameters into disease spread models

Aditya Akundi, Milad Zarei & Eric D Smith
Modern instances of disease emergence have shown that human subjective reactions to a novel disease can be as important as the objective reality of the disease spread. Therefore, this work introduces human cognitive heuristics and biases into epidemiological modeling. Human subjective perception and reaction to the presence of the disease is represented in the difference between the objective and subjective probability of contagion. It is assumed that humans within a disease spread situation will have...