Magic Strategies: the basic biology of multilevel, multiscale, health promotion

Rodrick Wallace & Deborah Wallace
A survey of the cultural psychology and related literatures suggests that Western biomedicine's fascination with atomistic, individual-oriented, interventions is a cultural artifact that may have little consonance with complex, subtle, multiscale, multilevel, social, ecological, or biological realities. Other cultural traditions may, in fact, view atomistic strategies as inherently unreal. A contrary perspective - similar to that of health promotion - suggests that the most effective medical or public health interventions must be analogously patterned across...