Using a Goal Theoretical Perspective to Reduce Negative and Promote Positive Spillover After a Bike-to-Work Campaign

Bettina Höchli, Adrian Brügger, Roman Abegglen & Claude Messner
Behavioral change interventions often focus on a specific behavior over a limited time period; for example, a bike-to-work intervention that incentivizes cycling to work over 2 months. While such interventions can successfully initiate behavior, they run the risk of triggering negative spillover effects after completion: Reaching the end of an intervention could reduce the motivation to maintain the behavior; or an increase in the targeted behavior (e.g., cycling to work more often) could lead to...
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