Replication Data for: Applying the Fogg Behavior Model to improve contraceptive social marketing during the COVID-19 lockdown in Nigeria: a case study.

Dominique Meekers, Chidinma Onuoha & Olaniyi Olutola
Policies to prevent the spread of COVID-19 such as lock-downs and other restrictions on movement have made it more difficult to access family planning and other reproductive health services. In Nigeria, DKT International, a social marketing organization that provides family planning information and services, adapted its social media campaign to facilitate continuity of access to family planning information and services during the COVID-19 lockdown. The dataset includes replication data for trends in organic reach of...
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