Food-Related Advertising Targeting Children

Christine Gallo
While technological advances are credited with decreasing Mexico’s rate of under-nutrition, they have contributed to a rapid increase in childhood obesity nationwide. About one quarter of Mexican youth are overweight or obese, leading to serious medical conditions in adulthood, including Type 2 diabetes, cancer and cardiovascular disease. The aim of this paper is three-fold: (1) identify the dietary habits of Mexican children, (2) assess the role of marketing in Mexico’s childhood obesity epidemic and (3)...
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