Use of social media in the marketing of agricultural products and farmers’ turnover in South-South Nigeria

Henry Inegbedion, Emmanuel Inegbedion, Abiola Asaleye, Eseosa Obadiaru & Festus Asamu
The study investigated the use of social media in the marketing of agricultural products and farmers turnover in South-South Nigeria. The purpose of the study was to determine the extent to which the usage of social media in the marketing of agricultural products in Nigeria can enhance efficiency and farmers’ sales turnover. It employed the survey research design and data were collected with the help of a structured questionnaire. Research data were analysed using t-test...

Registration Year

  • 2020
    1

Resource Types

  • Dataset
    1

Affiliations

  • Landmark University
    1