2 Works

From Summer Pride to Transgender Day of Visibility: A Review of Sorority/Fraternity Social Media Involving LGBTQ+ Identities and Issues

Michael Anthony Goodman & Crystal Garcia

Negotiation and Conflict Management: Two Valuable Tools in the Public Relations Toolbox

James Grunig
This introductory essay summarizes my research and theorizing over more than 50 years about the nature of public relations, how and why it is practiced in different ways, and how it can be practiced most effectively and ethically. I have concluded that public relations will be most ethical and have the most value for publics, organizations, and society when the function is involved in the strategic management processes of organizations and is practiced with a...

Registration Year

  • 2022
    1
  • 2021
    1

Resource Types

  • Journal Article
    2

Affiliations

  • University of Maryland, College Park
    2
  • University of Nebraska–Lincoln
    1